World Expo Shanghai - "Rotterdam Watercity Pavillion"
At the World Expo 2010 in Shanghai, Rotterdam presented itself as an innovative knowledge center for water and river delta technology. Their pavillion ‘Rotterdam Water City’ was more of an experience than an exhibition. The design of the Willem den Kooning academy showed in a spectacular way how a world city with its world harbor stays safe in a time of changing climate. There were a complete dike, a waterway, green roofs and a cloud simulating the rough Dutch weather. Visitors of the pavillion could experience via multi media presentations, experiments and various models, a life-like image of various weather situations and the according countermeasures.
The pavillion covered an area of 1,200 square feet, could hold 200 visitors at once. It attracted more than 1.5 million people during the Expo.
The pavillion had two levels: A waterway with information panels, and a dike as an eycatcher to convey how safe a place Rotterdam is despite the low-lying location. An artificial cloud changed its color according to the weather and drowned the waterway. In the center of it all was a ‘water printer’ of several feet height that showed images and texts.
THE PRODUCTION FACTORY as technical production partner of agency DVP China was responsible for the concept’s technical planning and execution, so the design could be placed in the building without technical hiccups – all challenges could be foreseen in time. We accompanied the complete process from the early stages of planning on, including design of lighting, sound and video with the Medialon show and media control. 3D computer models were made to previsualize the whole technical plans. We also took over not only the installation, but also the handling and service of the whole technology during the World Fair on location.