SEAT - World Dealer Conference
Three days took the extensive conference, brand and product presentation, and evening show at the SEAT dealer’s conference in Barcelona for an audience of about 4,600 clients and managers. The event’s goal was brand communication, staff motivation and the launch of new car models.
THE PRODUCTION FACTORY was once again brought on board by media and event agency De Vries & Partners GmbH as sole partner for the complete technical production management including lighting, its design, rigging, audio, video, decoration and special FX. Also, the central show called ‘Breakthrough’, which comprised of dancers literally breaking through a ‘concrete’ wall, accompanied by light, sound and special effects, was carried out by THE PRODUCTION FACTORY. Our team was on location for four weeks to realize the event’s complete logistics during setup, show and deconstruction.