SEAT - 'Girls on Poles'
AUTOSALON PARIS - GENEVE - FRANKFURT - MOSKOU - BEIJING - GUANGZHOU
In 2010, our long-term client SEAT was looking for a new eye-catcher for its international trade fair shows. For that purpose, German event agency De Vries & Partners GmbH created the ‘Girls On Poles’, a group of ballet dancers fixed on long, flexible poles, performing choreography and attracting the audience to the SEAT stand. The act was a stunning sight for the trade fair visitors, visible over a long distance.
THE PRODUCTION FACTORY was responsible for the performance’s technical implementation, whereby the construction of the flexible pole systems had to meet the demands of the show as well as the high safety standards necessary for such a public event. And naturally, the ‘Girls On Poles’ were staged by an intricate light show. For the sympathetic Spanish car brand, the performance was a real audience magnet and shown at various trade fairs all around the world, amongst other in Paris, Geneva, Frankfurt, Moscow, Beijing and Guangzhou.