SEAT - EXEO Presentation Valencia
True to the motto ‘Celebrate Diversity’, for a period of two weeks the SEAT Exeo was launched in front of an audience of 600 a day. The pitlane of historical Tinglados Formula 1 race course at Valencia harbour was converted, so a 100 ft stretch of road could be used as the central stage. The new SEAT Exeo was presented with a combination of moving images, dance, singing and speeches – an impressing overall show. Another part of the Tinglados pit lane was decorated as a classy automobile exhibition.
THE PRODUCTION FACTORY was contracted from early pre-production on to plan, co-ordinate and carry out this fantastic event during its four-week production time on location, including lighting (and its design), rigging, audio, video, decoration and special FX.